According to eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.”
We are sharing here Top 5 digital marketing trends for 2020 you should keep with you :
1) Chatbots
Chatbots communicate with people naturally, viewing the website & can answer their questions in real-time. Chatbots either use verbal interactions or chat windows to help web users find what they’re looking for.
Benefits of Chatbots for Your Business :
– Improved Customer Service
– Increased Customer Engagement
– Saves Time
– Monitoring Consumer Data
– Better Lead Generation
2) Private Messaging Apps
Mobile phone apps like WhatsApp, Viber & WeChat are already popular & instead of using emails, companies have started using private mobile apps for communication.
3) Social Influencer Marketing
Social influencer marketing is a popular strategy being used by many marketers today. It is a strategy of leveraging the follower base of a social media influencer to sell your products and services online.
4) Voice Search
Experts believe that in 2020 at least half of the requests will be made by voice search.
5) Online maps
By 2021, All companies (including online stores) will be added to the map.